MyDirectives

For Immediate Release:
May 15, 2012

Contact: Ari Geller, West End Strategy Team
(202) 776-7700, Ari@westendstrategy.com

New Service Provides for Easy Creation of Advance Medical Directives and Secure Access by Healthcare Providers

MyDirectives.com becomes first advance care planning platform to receive government meaningful use certification

Dallas - A new service protects patients' medical decisions when they can't speak for themselves, preventing the struggle and indecision families often face when the worst happens. MyDirectives.com is an innovative approach that enables individuals to create a Universal Advance Digital Directive (uADD)™ for free and then makes it accessible through a secure database to hospitals and healthcare providers. MyDirectives is also the only Certified Electronic Health Record (EHR) Module that allows eligible physicians, eligible hospitals and critical access hospitals to instantly locate and retrieve quality advance care plans anywhere in the world, 24 hours a day, 7 days a week.

"Providing worldwide, around-the-clock access to a person's legal documents and personal wishes about care during medical emergencies is an important step forward in protecting one's voice," said Jeff Zucker, MyDirectives' CEO. "The 'meaningful use' certification is a testament to the quality and security of MyDirectives."

MyDirectives' patent-pending approach features the Universal Advance Digital Directive (uADD)™, the first all-digital directive accepted worldwide. The easy-to-use uADD simplifies more than 200 legalistic forms used throughout the United States, and offers users the chance to include audio and video messages, all designed to create a superior advance care plan.

Hospitals using MyDirectives will now be eligible for incentive payments from Medicare and Medicaid under the American Recovery and Reinvestment Act (ARRA), but MyDirectives goes much further than simply allowing doctors and hospitals to satisfy meaningful use requirements. MyDirectives raises the bar by ensuring that they'll be able to locate and retrieve high-quality advance directives for their patients at any time. Although MyDirectives can be seamlessly integrated into any Complete EHR certified by the Department of Health and Human Services Office of the National Coordinator for Health Information Technology, it also operates as a stand-alone service securely accessible via the Internet, so there are no additional hardware or software requirements, and no integration costs.

"There is a strong consensus that [MyDirectives] is a significant improvement over the status quo of advance care planning, with a very high potential to improve the quantity, quality and clarity of advance care plans," said Dr. Robert L. Fine, director of the Office of Clinical Ethics and Palliative Care for Baylor Health Care System. "Speaking personally as one who has worked closely with legislators and others to enhance advance care planning and as one familiar with a myriad of other advance care planning processes and tools across the country, I can confidently say that MyDirectives is visionary."

In addition to protecting patients' wishes, MyDirectives is part of the solution to lowering healthcare costs in the United States by helping to prevent unnecessary and unwanted procedures.

"Nearly 30 percent of Medicare spending is used to pay for treatment during the last year of life - adding up to more than $165 billion in expenses to pay for care, that when asked, most patients do not want," said Scott Brown, MyDirectives' President. "MyDirectives empowers patients in their own treatment even when they can't speak for themselves."

This EHR Module is 2011/2012 compliant and has been certified by an ONC‐ATCB in accordance with the applicable certification criteria adopted by the Secretary of Health and Human Services. This certification does not represent an endorsement by the U.S. Department of Health and Human Services or guarantee the receipt of incentive payments.