For Immediate Release:
July 9, 2012

Contact: Ari Geller, West End Strategy Team
(202) 776-7700,

New Initiative Gives LGBT Persons Peace of Mind in Medical Crises provides medical patients a voice in
emergency medical decisions

DALLAS – A new initiative to change the way individuals talk about and make end-of-life and critical care decisions,, is providing millions of same-gender couples the peace of mind that their partners will be able to be at their side every step of the way in a medical crisis and at the end of their lives.

Not only does MyDirectives allow LGBT individuals to name their partners as healthcare agents, but also it ensures partners will have access to crucial information about medical care and, if necessary, oversight of what happens after death.

“Many of us have seen Shane Bitney Crone’s video about his struggle to find out anything about his partner following Tom Bridegroom’s accidental death,” said Jeff Zucker, MyDirectives’ CEO. “An advance medical directive would have prevented the heartbreak Shane and many other Americans have experienced. Along with the Obama administration’s recent reaffirmation that hospitals must follow a patient’s documented wishes regardless of the hospital staff’s personal beliefs or state marriage laws, MyDirectives is helping LGBT Americans follow the wishes of their partners.”

Unlike traditional advance medical directives forms, MyDirectives create a more human experience by asking difficult questions in a simple, everyday relatable manner. Individuals are able to document wishes about everything from what kind of care is wanted in a medical emergency, including do-not-resuscitate, hospice, funeral and organ donation preferences, to who should – or perhaps should not – be able to make medical decisions if the person cannot.  The system allows consumers to post video messages for loved ones, doctors or caregivers, on everything from treatment goals to, as some have done, how to care for the person’s pet. Accessible around the clock worldwide, MyDirectives does not require an individual to sit across the table from a lawyer; rather, individuals are able to complete a valid advance medical directive from the privacy of their own homes. MyDirectives’ outside-the-box approach is already making a difference. Since going live earlier in 2012, users in over 30 states and 11 countries have already logged on to create their own advance directives.

“No more filling out forms on a clipboard again and again,” said Zucker, “or worse, being left out of your partner’s hospital room because the hospital doesn’t recognize you as a member of the family. Today, you can feel confident your wishes can be recorded, accessed at any time and honored.  You are in complete control.”

MyDirectives’ patent-pending approach features the Universal Advance Digital Directive (uADD)™, the first all-digital directive accepted worldwide. The easy-to-use uADD simplifies more than 200 legalistic forms used throughout the United States and offers users the chance to include audio and video messages, designed to create a superior advance care plan. The new service is also the first advance care platform to receive “meaningful use” certification from the Department of Health and Human Services after MyDirectives proved itself to be an effective tool in improving the care that medical providers are able to give to their patients. The certification means that hospitals are eligible for incentive payments from Medicare and Medicaid under the American Recovery and Reinvestment Act (ARRA) when using this technology.

This EHR Module is 2011/2012 compliant and has been certified by an ONC‐ATCB in accordance with the applicable certification criteria adopted by the Secretary of Health and Human Services. This certification does not represent an endorsement by the U.S. Department of Health and Human Services or guarantee the receipt of incentive payments.