Heather Cabral, West End Strategy Team 776-7700


 MyDirectives® Teams with Medelinked® to Help Consumers Create, Manage and Share their Emergency, Critical and Advance Care Plans 

Embedded in global online and mobile health platform for health insurers and providers

HIMMS16, Las Vegas – Dallas, Texas-based ADVault, Inc., announced today at the annual Healthcare Information and Management Systems Society conference (HIMSS16) that Medelinked, the global online and mobile health platform that empowers healthcare engagement and management, will be using ADVault’s and MyDirectives MOBILE services to help consumers create, manage and share their emergency, critical and advance care plans.

UK-based Medelinked provides an online and mobile health platform to health insurance and healthcare companies around the world. Their customers will now have the security of knowing their healthcare preferences, values and goals can be found 24 hours a day, anywhere in the world.

The award-winning MyDirectives service is a comprehensive digital document that can include elements of a living will and a healthcare power of attorney, as well as a person’s thoughts, goals and preferences related to his or her healthcare and specific medical treatments. A thorough plan, when accessible, can help people and their medical teams share important information about the individual’s healthcare.  

Global Health 100

The Journal of mHealth recently named Medelinked one of its Global Digital Health 100 for its innovative approach to aggregating patient generated data from an array of sources into one seamless, understandable consumer experience.

HIMSS16 is the premier gathering of over 45,000 healthcare professionals with a focus on innovation and technology.

Jeff Zucker, ADVault CEO, said, “The MyDirectives system allows people to create, update, personalize and share their care plan with anyone at any time. The MyDirectives care plan not only includes actionable information about a person's goals, preferences and priorities for medical treatments and who is empowered to speak on the person's behalf, but also, consumers can enhance their plan by adding video and audio messages and by attaching other documents such as actual orders for life-sustaining treatments. We are honored to have Medelinked as collaborators and excited by the access it gives us to health insurers all over the world.”

Ian Gallifant, Medelinked founder and CEO, said, “This link-up makes both our propositions stronger. We think it shows particularly how the mHealth market is maturing and demonstrates Medelinked’s ability to offer not just health insurers and providers but consumers, healthcare professionals, employers and pharmaceutical companies a joined-up view of a personalized digital health experience.”


About ADVault, Inc., & MyDirectives MOBILE™

MyDirectives®, a service of Dallas, Texas-based ADVault, Inc., is the first completely digital emergency, critical and advance care planning platform.  Recognized by the U.S. Department of Health and Human Services for becoming one of the first small businesses to reach full Blue Button® compatibility, which allows individuals to easily, quickly and securely download their electronic healthcare records, MyDirectives is also the first and only advance care planning platform to receive meaningful use certification from HHS. 

With consumer users in all 50 United States and over 25 countries, MyDirectives’ Universal Advance Digital Directive (uADD)™ is the first all-digital emergency, critical and advance care plan used throughout the world.  By allowing people to include audio and video messages and preference statements, and to attach relevant orders for life-sustaining treatments (e.g., POLST, MOLST, MOST forms) the MyDirectives’ uADD serves as a blueprint to be shared by a person’s care team, with the individual at the center, to help guide care if the person ever becomes a patient and cannot effectively communicate with caregivers.  MyDirectives MOBILE™, launched in 2015, is found exclusively in the Apple App Store and lets consumers place critical emergency health information in front of the lock-screen on the iPhone in conjunction with Apple Health and its Medical ID program released with the i0S8 platform. Additional information can be found at,, and, and by watching this TEDx Talk.  MyDirectives was named by PC Magazine as one of the 100 best websites.

About Medelinked

Leveraging mobile technology and the cloud, Medelinked technology aims to increase health care effectiveness.

Medelinked Health Cloud and API is the leading platform already powering some of the best mHealth applications allowing developers to create a series of new applications that deliver real health benefits to the end user and healthcare professionals. Using Medelinked individuals are able to create a health profile online that is secure and connect and share their health record with their network of trusted health partners and providers (including doctors, dentists, physiotherapists, trainers, insurers, clinical researchers).

Managing all health data in one place helps individuals securely track, monitor and improve their health state, ensuring their latest health data is accessed and enabling the provision of best possible care, keeping individuals in control of their own health.

Based in Oxfordshire, United Kingdom, Medelinked was founded in 2005 and named as one of the Global Digital Health 100 for 2015.

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