FOR IMMEDIATE RELEASE:
April 15, 2015
Samantha Friedman, West End Strategy Team
email@example.com; Cell: 202-215-9260
MyDirectives® Teams with Humana
Digital Advance Care Planning for Select Members
CHICAGO – Dallas, Texas-based ADVault, Inc., announced today at the annual Health Information and Management Systems Society (HIMSS) conference that its MyDirectives.com and MyDirectives MOBILETM services will be used by health and well-being company Humana Inc. for select members seeking digital emergency, critical and advance care planning solutions.
An emergency, critical and advance care plan is a comprehensive document that can include elements of a living will, healthcare power of attorney and a person’s thoughts on specific medical treatments and preferences. A thorough plan, when accessible, can help people and their medical teams share important information about the individual’s healthcare.
Jeff Zucker, ADVault CEO, said, “The MyDirectives® system allows people to create, update, personalize and share their care plan with anyone at any time. The MyDirectives care plan not only includes a fully legal advance medical directive, but also consumers can enhance their plan by adding video and audio messages and by attaching other documents such as actual orders for life sustaining treatments. We are honored to add Humana to our growing list of partners that put a high priority on getting the individual’s voice heard during a health care crisis.”
“Making sure individuals can share important personal and medical information is critical in today’s evolving health care system, and we believe digital advance care planning is a great option for consumers,” said Dr. Eric Rackow, President of Humana At Home. “A digital directive’s ease, interoperability and accessibility empowers Humana’s members to take steps to improve their healthcare experience.”
HIMSS15 is the premier gathering of over 35,000 healthcare professionals with a focus on innovation and technology.
Terms of the contract were not disclosed.
About MyDirectives.com & MyDirectives MOBILE
MyDirectives®, a service of Dallas, Texas-based ADVault, Inc., is the first completely digital emergency, critical and advance care planning platform. Recognized by the U.S. Department of Health and Human Services for becoming one of the first small businesses to reach full Blue Button® compatibility, which allows individuals to easily, quickly and securely download their electronic healthcare records, MyDirectives is also the first advance care platform to receive meaningful use certification from HHS.
With consumer users in all 50 United States and over 25 countries, MyDirectives’ Universal Advance Digital Directive (uADD)™ is the first all-digital emergency, critical and advance care plan simplifying more than 200 legalistic advance directive forms used throughout the world. By allowing people to include audio and video messages, preference statements and to attach relevant orders for life sustaining treatments (e.g., POLST, MOLST, MOST forms) the MyDirectives’ uADD serves as a blueprint to be shared by a person’s care team, with the individual at the center, to help guide care if the person ever becomes a patient and cannot effectively communicate with caregivers. MyDirectives MOBILE™, launched in 2015, is found exclusively in the Apple App Store and lets consumers place critical emergency health information in front of the lock-screen on the iPhone in conjunction with Apple Health and its Medical ID program released with the i0S8 platform.
MyDirectives was named by PC Magazine as one of the 100 best websites.
Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.