July 8, 2015

Samantha Friedman, West End Strategy Team; Cell: 202-215-9260


Digital Health Innovation Leaders Call for Doctors to Use New Medicare Rule to Move Advance Care Planning into the Digital Age


DALLAS – Following the announcement of a new rule allowing doctors to be reimbursed by Medicare for advance care planning, and MyDirectives MOBILE CEOJeff Zucker released the following statement:

“Most people can and should create an emergency, critical advance care plan at their kitchen table, not the operating table. 21st century tools give people options, not limit their choices or make them feel pressured. Everyone should be able to clearly express their goals, preferences and priorities for their medical treatments and appoint healthcare agents in case there is an accident and they cannot communicate.

"If people want to discuss this with their doctors, we are pleased doctors can now get reimbursed for that time; however, in order for any plan to be meaningful and effective, it must be updated, shared and accessible 24/7 from anywhere in the world. The most effective way to do this is to use a digital platform that combines a user-friendly, empowering experience, video messages to doctors and loved ones, and state-of-the-art interoperability."


MyDirectives®, a service of Dallas, Texas-based ADVault, Inc., is the first completely digital emergency, critical and advance care planning platform. MyDirectives MOBILE™ was launched in 2015. Additional information can be found at, and

MyDirectives was named by PC Magazine as one of the 100 best websites.