For Immediate Release:
October 24, 2012

Contact: Ari Geller, West End Strategy Team
(202) 776-7700,

Consumers Ask for Leadership to Protect Their Voices
in Healthcare Decisions

Campaign to Increase Awareness of Advance Care Planning Gets Over 5,000 Supporters in Less Than 24 Hours

DALLAS – Every day, all over the world, patients receive medical procedures they don’t want because they didn’t make their wishes known or because it wasn’t clear who had the authority to make decisions for them. But it does not have to be that way. I Decide, an initiative to raise awareness about the importance of advance medical directives, generated more than 5,000 supporters for a new pledge campaign in less than 24 hours. Supporters are pledging to start the conversation with loved ones about what care they would want in a medical emergency, to document those wishes in an advance medical directive, and, in the final days of the 2012 election, to consider which candidates are committed to policies that will encourage the role of the consumer’s voice.

“Our message is simple: whether it is ObamaCare or RomneyCare, it’s your medical care. You decide,” said Jeff Zucker, CEO of, the free advance care planning service behind I Decide.

“No matter what happens at the ballot box on Election Day, your right to decide and declare what you want to happen in an emergency and who you want to be your voice when you can’t communicate should be encouraged and protected,” said Scott Brown, president of

The I Decide pledge can be found at The text of the petition is as follows:

You know the line that there’s no “I” in “team”?  Well, there doesn’t seem to be an “I” in ObamaCare or RomneyCare either!  Where is the voice of the consumer?  If you have an emergency and are taken to a hospital, chances are very good nobody will know anything about you or how you’d like to be treated or who to contact if you can’t speak.

With only days to go before the election, take the pledge to:

1. Talk to your family, friends, doctors and caregivers about what you want if you have a medical emergency.

2. Document your thoughts using – to make sure your directives are available 24/7, anywhere. It is free and secure!

3. Think about this on Election Day: which candidates have recognized that you decide. is a web-based resource for raising awareness of advance medical directives. The site features testimonials from people who have been affected by medical emergencies, as well as a place where people who have benefitted from advance directives – or who weren’t prepared – can share their stories. is an initiative of, the first completely online advance directive that is secure, legal, easy to understand, and free. MyDirectives.comwas recently recognized by the U.S. Department of Health and Human Services for becoming one of the first small businesses to reach full Blue Button compatibility, which allows patients to easily, quickly and securely download their electronic health care records. Earlier this year, MyDirectives also became the first advance care platform to receive “meaningful use” certification from HHS after it proved itself to be an effective tool in improving the care that medical providers are able to give to their patients. The certification means that hospitals are eligible for incentive payments from Medicare and Medicaid under the American Recovery and Reinvestment Act when using this technology.

MyDirectives’ patent-pending approach features the Universal Advance Digital Directive (uADD)™, the first all-digital directive accepted worldwide. The easy-to-use uADD simplifies more than 200 legalistic forms used throughout the United States, and offers users the chance to include audio and video messages, designed to create a superior advance care plan.

“Blue Button,” the slogan, “Download My Data” the Blue Button Logo, and the Blue Button Combined Logo are registered Service Marks of the U.S. Department of Health and Human Services.

This EHR Module is 2011/2012 compliant and has been certified by an ONC‐ATCB in accordance with the applicable certification criteria adopted by the Secretary of Health and Human Services. This certification does not represent an endorsement by the U.S. Department of Health and Human Services or guarantee the receipt of incentive payments.