For Immediate Release:
September 13, 2012

Contact: Ari Geller, West End Strategy Team
(202) 776-7700,

Advance Planning Healthcare Start-up Recognized by HHS

MyDirectives announces compatibility with new patient data accessibility guidelines

DALLAS –, a new initiative to change the way individuals talk about and make critical care and end-of-life decisions, was recognized by the U.S. Department of Health and Human Services for leading the way in providing patients with online access to their own medical information and enabling them to become informed, empowered partners in their own health care.

National Coordinator for Health IT Farzad Mostashari singled out MyDirectives as one of the first small businesses to become fully compatible with the government’s new Blue Button® system, which provides patients with a quick and secure way to access their electronic health records.

“MyDirectives – a web-based system that allows consumer to create and update their advance medical directives and store them in the Cloud has added a Blue Button on its web site to signify a way to get access to view, print, download and send their Universal Advance Digital Directive that documents their end-of-life decisions,” said Mostashari at the 2012 Consumer Health IT Summit.

“We are honored to be recognized, and we will do everything we can do to support the Blue Button. It puts the consumer first and, to us and regardless of any of the politics of healthcare, the consumer should always be first,” said Jeff Zucker, MyDirectives CEO.

Earlier this year, MyDirectives also became the first advance care platform to receive “meaningful use” certification from HHS after it proved itself to be an effective tool in improving the care that medical providers are able to give to their patients. The certification means that hospitals are eligible for incentive payments from Medicare and Medicaid under the American Recovery and Reinvestment Act (ARRA) when using this technology.

MyDirectives’ outside-the-box approach to advance care planning is already making a difference. Users in over 30 states and 11 countries have already logged on to create their own advance directives.

“No more filling out forms on a clipboard again and again,” said Scott Brown, MyDirectives president, “or worse, franticly searching for a signed legal form you've not looked at in years that’s buried in a file somewhere when your loved one is in the hospital with a sudden emergency.”

MyDirectives’ patent-pending approach features the Universal Advance Digital Directive (uADD)™, the first all-digital directive accepted worldwide. The easy-to-use uADD simplifies more than 200 legalistic forms used throughout the United States, and offers users the chance to include audio and video messages, designed to create a superior advance care plan.

“Blue Button,” the slogan, “Download My Data” the Blue Button Logo, and the Blue Button Combined Logo are registered Service Marks of the U.S. Department of Health and Human Services.

This EHR Module is 2011/2012 compliant and has been certified by an ONC‐ATCB in accordance with the applicable certification criteria adopted by the Secretary of Health and Human Services. This certification does not represent an endorsement by the U.S. Department of Health and Human Services or guarantee the receipt of incentive payments.

MyDirectives® is provided by ADVault, Inc., a privately held U.S. corporation dedicated to bringing clarity and compassion to issues associated with end-of-life medical treatment planning. ADVault offers its web-based system MyDirectives® as a free service to individuals.