May 31 2013

The Good [End of] Life

When we were classmates over 25 years ago, neither Judy nor I imagined our lives would converge on this topic…  But then again, that's the magic of life right?  It just happens - mostly when you're not expecting it!  Judy told her story a few weeks ago in a TedTalk and we're so proud of her and how many people are taking notice.  We went live last year with and are equally jazzed to have consumers enrolling in, as of this writing, 47 states and 28 countries. It is just awesome to see people taking charge of their lives!

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Judy MacDonald Johnston Ted Talk

May 17 2013

Angelina’s Decision Shows the Power of Taking Charge

This past Tuesday, Angelina Jolie allowed us all in on one of the most difficult conversations you can imagine. Faced with her own mortality, she made a decision to take action to ensure she would be around and a part of her children’s lives for a long time. Her decision to let us all in on this intensely personal conversation should be applauded, but more importantly it should serve as inspiration for the rest of us to engage in similar conversations with our own families.

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Angelina Jolie BRCA1 Breast Cancer Conversation New York Times

Apr 26 2013

Accessible with a Card

This video of AT&T ads from 1993 has popped up in my Facebook newsfeed a couple times now – and wow!

Sure there aren’t any phone booths anymore and we seldom fax anything, but did you catch the tablet on the beach and the video chatting? Did you notice the bit about having your medical history on a card in your wallet for the doctor to scan?

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