Sep 10 2014

Announcing MyDirectives' European Expansion

We are thrilled to announce that MyDirectives is expanding to the UK. Jonathon Carr-Brown, the former managing director of the UK's NHS Choices, is joining our team. 

As our audience continues to grow both here in the United States and overseas, Jonathon will lead our efforts in the UK and Europe to improve healthcare by engaging consumers in their own care.

“MyDirectives already has consumer users throughout the UK,” Jonathon says, “but as quality advance care planning is the next key piece of the NHS digital revolution, I look forward to helping the NHS stay a step ahead and focused on the voice of the consumer.” 

Jeff Zucker, CEO of MyDirectives, added, “With his deep experience and knowledge of healthcare in the UK and Europe, Jonathon is the ideal person to lead our European efforts. This is an exciting time in the UK and in global healthcare. The voice of the consumer is critical to higher quality care. Our approach complements existing NHS technology and the drive by Simon Stevens, NHS England’s chief executive, toward personalized care and the concept of ‘no decision about me without me.’”

More on this exciting step forward can be found at our Press page, including Jonathon’s background and how he will support our global initiative to ensure that at any time, from anywhere, users can record and keep updated their advance care plans and wishes.

Welcome, Jonathon!


Jonathon Carr-Brown MyDirectives NHS Choices

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